Hello, Ogilvy?

Every school day we walk to and from the Hradčanská metro stop where we catch a trolley to the boys' school. It's about an eight- to ten-minute walk, depending on the prevailing winds from the atmosphere and the children.

We pass what appears to be a lovely restaurant/cafe. The decor is tasteful: dark wood furniture and white linen table runners. Non-fussy artwork in simple frames on the wall. Several bookshelves graciously lined with reading material. Wine goblets reflecting a satin-y gloss at each place setting. Sophisticated and yet cozy, it's all very inviting.

But while they do have patrons, it's rarely -- dare I say, never -- hopping.

We think it may be a branding issue.